By Janet Jaiswal, Senior Director of Product Marketing —
I recently attended the first annual ACCELERATE conference, hosted by Web Analytics Demystified. I have to say that I was impressed by the turnout of nearly 300 practitioners who were hungry to learn from others' experience, share their best practices and network.
Tealeaf was a sponsor of the event and it was great to see some of our customers such as Dell and Expedia present to the group about how they are using Tealeaf to drive real results. For example, Chauncy Maddox shared ten tips for how her Global Online Analytics Tools (GOAT) team manages the customer experience. She talked about how Dell holds "movie nights," which serve as valuable opportunities for Tealeaf practitioners to share real online customer experiences with an audience spanning departments and roles. Movie nights not only facilitate conversations about website optimizations, they also help to educate executives and stakeholders on the ways that customers can struggle online and the business impact of these issues.
Also, Michael Gulmann, VP of Product at Expedia, talked about how Tealeaf not only helped Expedia to provide a great online experience to so many customers (did you know that Expedia books one of every 20 hotel room in the US?) but to also make all the feedback from their Voice of the Customer program actionable so Expedia is able to gain more value from VoC.
Personally, I came away with the following impressions that serve to reinforce the multi-disciplinary roles that many analytics teams face: Analytics practitioners are highly talented people with many different skill sets. For example, some have technical backgrounds that help them to deploy tags or bring up new solutions and measurement systems, while others have a background in understanding business issues and how to answer those questions with analytics. Still others have knowledge of emerging platforms and channels—such as mobile or social—or have a background in mathematics. Regardless of their background, they provide a valuable service to their organizations and help improve the online performance their companies deliver. After all, you can't improve what you don't measure. Many analytics teams have helped their online businesses along the organizational maturity lifecycle by leveraging customer experience management solutions to gain visibility and insight into their online customers.
Regardless of where an organization may be in its need to manage its online channels, we can all agree that conferences like ACCELERATE and others can help analytics professionals expand their horizons.
I recently attended the first annual ACCELERATE conference, hosted by Web Analytics Demystified. I have to say that I was impressed by the turnout of nearly 300 practitioners who were hungry to learn from others' experience, share their best practices and network.
Tealeaf was a sponsor of the event and it was great to see some of our customers such as Dell and Expedia present to the group about how they are using Tealeaf to drive real results. For example, Chauncy Maddox shared ten tips for how her Global Online Analytics Tools (GOAT) team manages the customer experience. She talked about how Dell holds "movie nights," which serve as valuable opportunities for Tealeaf practitioners to share real online customer experiences with an audience spanning departments and roles. Movie nights not only facilitate conversations about website optimizations, they also help to educate executives and stakeholders on the ways that customers can struggle online and the business impact of these issues.
Also, Michael Gulmann, VP of Product at Expedia, talked about how Tealeaf not only helped Expedia to provide a great online experience to so many customers (did you know that Expedia books one of every 20 hotel room in the US?) but to also make all the feedback from their Voice of the Customer program actionable so Expedia is able to gain more value from VoC.
Personally, I came away with the following impressions that serve to reinforce the multi-disciplinary roles that many analytics teams face: Analytics practitioners are highly talented people with many different skill sets. For example, some have technical backgrounds that help them to deploy tags or bring up new solutions and measurement systems, while others have a background in understanding business issues and how to answer those questions with analytics. Still others have knowledge of emerging platforms and channels—such as mobile or social—or have a background in mathematics. Regardless of their background, they provide a valuable service to their organizations and help improve the online performance their companies deliver. After all, you can't improve what you don't measure. Many analytics teams have helped their online businesses along the organizational maturity lifecycle by leveraging customer experience management solutions to gain visibility and insight into their online customers.
Regardless of where an organization may be in its need to manage its online channels, we can all agree that conferences like ACCELERATE and others can help analytics professionals expand their horizons.
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