by Robert Wenig, Founder and CTO —
So, I was putting the Apple iPad through its paces — that is, after I pried it away from my kids, who were happily playing games. Bring up the web browser — sure enough, I can hit every website and it works. Faithfully reproduces the experience of my laptop/desktop.
Then I went to a couple of banks that I have accounts with. I downloaded their native apps. Quick, easy.
The native app (check account balance, recent purchases, etc) seemed like it was much faster. Even faster than my high-powered laptop.
And then I looked around — where did all the junk go? The ads, the images, the offers — all of the stuff that I try to ignore when I am looking at my account balance. Gone, Gone, Gone.
Is this because I am paying for the bandwidth — or in the rush to put out a native iPhone app – did they forget to include the "value added extras"?
A recent survey from Accenture shows what shoppers would most like to see in mobile apps, depicted in the chart below from emarketer.com. (Note: none of them want the "junk.")
According to Janet Hoffman, managing director of Accenture’s Retail Services, in order for companies to deliver a successful customer experience, they must have a deep understanding of their users. This is especially true when it comes to mobile apps: From a recent eMarketer article on the topic, she says:
"Companies need to use all of their customer information to better understand how and when their customers want to engage with them, ask them questions or just check some basic product details. Only then can they deliver a personalized and enjoyable experience, while lessening the risk of alienating customers through unwanted approaches."
So, I was putting the Apple iPad through its paces — that is, after I pried it away from my kids, who were happily playing games. Bring up the web browser — sure enough, I can hit every website and it works. Faithfully reproduces the experience of my laptop/desktop.
Then I went to a couple of banks that I have accounts with. I downloaded their native apps. Quick, easy.
The native app (check account balance, recent purchases, etc) seemed like it was much faster. Even faster than my high-powered laptop.
And then I looked around — where did all the junk go? The ads, the images, the offers — all of the stuff that I try to ignore when I am looking at my account balance. Gone, Gone, Gone.
Is this because I am paying for the bandwidth — or in the rush to put out a native iPhone app – did they forget to include the "value added extras"?
A recent survey from Accenture shows what shoppers would most like to see in mobile apps, depicted in the chart below from emarketer.com. (Note: none of them want the "junk.")
According to Janet Hoffman, managing director of Accenture’s Retail Services, in order for companies to deliver a successful customer experience, they must have a deep understanding of their users. This is especially true when it comes to mobile apps: From a recent eMarketer article on the topic, she says:
"Companies need to use all of their customer information to better understand how and when their customers want to engage with them, ask them questions or just check some basic product details. Only then can they deliver a personalized and enjoyable experience, while lessening the risk of alienating customers through unwanted approaches."
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