by Robert Wenig, Founder and CTO —
Perhaps my thinking was backwards.
When I first started thinking mobile, I had it in my head that the functionality of a mobile app would be a subset of the existing desktop-browser experience.
When you start thinking about the:
- The itty-bitty twit screen
- Lack of keyboard
- Limited bandwidth
- Limited OS and processor
- Limited storage
And then the fragmented eco-system of iPhone, iPad, iPod, Android, Blackberry, Palm, Nokia, Windows Phone with different OS levels and the like — the “subset” mentality was easy to make. Who is going to build native apps — isn’t every device manufacturer just going to try and build a browser that approximated desktop agility?

