Don’t you just love all the sports metaphors that show up in everyday life? Well here’s one more for you...
The whole world is abuzz with the injustice of sports due to referee incompetence and the lack of instant replay. Several of the World Cup games have been decided by poor officiating. And in Major League Baseball a perfect game was recently nullified by the horrifically bad call of an umpire who later wept an apology for his oversight.
As a result, instant replay is a hot topic at the FIFA and Major League Baseball headquarters. For now, these organizations stick to their claims that human errors add “character” to their respective sports.
Not so with ebusiness.
For those of us whose livelihood depends on ensuring rich, customer-centric online experiences, there’s really no “character” that comes from page errors, poor site navigation, faulty applications or other flaws that cause our online customers to struggle. There’s nothing noble or hallowed or worth keeping when it comes to shopping cart abandonment or low conversion rates. No, we fix these issues as soon as we understand why they’re happening.
And that’s where Tealeaf comes in.
With Tealeaf on your team, you get your own business-centric version of instant replay. You can see how customers are struggling on your site, replay their sessions and understand exactly why things went wrong. And while there are no second chances in sports, with Tealeaf you have another crack at lost business. Tealeaf lets you segment site visitors who struggled and remarket to customers who would otherwise be lost to you.
It’s time for soccer (okay, “football”) to understand what Tealeaf customers do—“the payback is in the playback,” and stop operating in the blind.
By Geoff Galat, Vice President of Worldwide Marketing
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