If you're reading this, chances are you've either purchased something online or work at a company that sells products or services on its website. You probably also have a LinkedIn profile, get your news from blogs and maybe even join in the plethora of online conversations. This is the reality of our post-Web 2.0 world: people transact business on the Internet and expect a seamless experience on their sites of choice. When dissatisfied with a site, they will take their business elsewhere with a few mouse clicks. What's more, they will communicate their dissatisfaction to thousands of people simultaneously via social media. For online businesses, it's never been more critical to understand why and where customers are struggling on their sites.
These conditions were the drivers for our latest solution, which introduces powerful, real-time, business-focused functionality. We're excited to announce Tealeaf 8. Here's what's new:
Customer Struggle Scores
Online transactions don't always go smoothly. "Customer Struggle" is when a user tries repeatedly to complete a transaction or business process—no matter if that user eventually converts or not. That is, perhaps the customer didn't buy as much as he would have had he not struggled through the initial purchase. Tealeaf 8 measures site experience in real time by identifying patterns of behavior that signify customer struggle, then scores them against established baselines.
Innovative Early Warning System
There's no time like the present. Online businesses operate in real time, people shop online in real time, so eBusiness teams need to respond to site issues as they are happening. Tealeaf 8 surfaces the highest-impact, customer-facing issues—automatically and in real time. It displays them in our new Top Movers & Drivers dashboard.
Pioneering Analysis Workbench for eBusiness
Tealeaf 8 enables deep analysis of customer experience issues. It enables analysts to easily isolate struggles and quantify the business impact of the issues causing struggle. It also enables advanced segmentation via an intuitive, drag-and-drop Dimensional Report Builder that's designed specifically for eBusiness analysts.
Tealeaf helps its customers understand more than just what their customers are doing online, but more importantly why they are doing it. Importantly, it enables efficient and rapid response when they are doing it. Check out what the media are saying about our new release.
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