Tealeaf: Experience Your Customers

IBM Announces Intent To Acquire Tealeaf

by Rebecca Ward, Chairman of the Board and CEO —

This week marks a major milestone in our company's history; IBM has announced its intent to acquire Tealeaf — an exciting prospect for our company, our customers and our employees.

Following the completion of the acquisition, Tealeaf will become part of IBM Software — an organization with an outstanding reputation for providing market leading solutions that help companies address their most pressing technology and business challenges. By combining our talent and technology, Tealeaf and IBM will be well positioned to further differentiate our offerings and expand our market reach.

This doesn't mark an end, but rather an exciting new beginning. With the increased investments, expanded global reach, and industry expertise made possible by our union, we can better serve our existing clients and expand our customer base into new industries and geographies.

For one hundred years, IBM has been a world leader driven by a set of values much like Tealeaf's: commitment to innovation, client success and trust and personal responsibility. Driven by a firm belief that Tealeaf will enjoy even greater success as part of IBM, I look forward to our future with great enthusiasm.

Is m-Commerce a Must-Have for Retailers?

by Sara Richter, EMEA Marketing Director —

The growth of mobile has been well documented with some even estimating that there will be more smartphones than people by the end of 2012.

So are we getting to a stage where any business (and retail businesses in particular) simply can't afford to ignore mobile?

In the first of a series of short videos looking at different aspects of mobile customer experience, we asked Geoff Galat, Tealeaf's CMO, for his thoughts.

My Favorite Mobile Infographics

by Bill Loller, Vice President, Mobile —

Infographics are great; they always provide fantastic nuggets of information and are fun to look at. As mobile adoption and mobile commerce grows, so does the number of mobile infographics. Here are some of my favorites, in no particular order (click the images for full infographic):

Why Mobile Commerce is on the Rise
I really like the "mighty mobile" imagery. This infograph also has some great data, including:

• 87% of the world's population has mobile phones.
• Mobile web surfing will surpass desktop web surfing by 2015.
• More than 300,000 apps have been developed in the last 3 years; these have been downloaded 10.9 billion times.

Mobile E-Commerce Infographic
This infograph is full of data; for example, by 2015, mobile purchases are expected to total $119 billion globally.


The Mobile Advantage
There is no surprise here; according to this infograph 81% of people use social media and word of mouth to spread the word about a good app experience.


Mobile Technology Unites the American Family
This just makes me feel good; nearly half of the survey respondents said mobile devices help their families spend more time together.

Mobile Gives Desktops the Boot

by Bill Loller, Vice President, Mobile —



The penetration of smart phones and related devices like tablets has surpassed all expectations. In Q4 2011, the iPhone business at Apple generated more revenue than all of Microsoft's businesses combined.

Mobile is rapidly replacing the desktop as the primary means to access the web and interact with the world at large. The implications for enterprises are immense. The mobile experience is far more critical than the desktop experience.

Simple, clean, easy to use are the watch words for designing your mobile site and native applications. If a user can't perform a desired transaction in a couple steps you will lose them.

Today Tealeaf announced the availability of CX Mobile; see and design the mobile experience through your customers' eyes. Join us on April 10 for a webcast about the mobile customer experience.